Why we offer a Lifetime deal (and capped it at 100)
By Jacob McDaniel
Lifetime deals have a bad reputation, and often they deserve it. Plenty of them are a way to dump a dying product on bargain hunters for a cash bump before the lights go out. So when we decided to offer one, we wanted to be clear, with ourselves first, about why it made sense and how to do it without the gross part.
What it actually funds
ToDidIt is built by a small team without a runway of someone else's money. Early revenue is not a vanity metric here; it is the thing that buys the time to keep building. A founding-member Lifetime deal is a way for the people who believe in the product early to fund the work directly, and to get a fair trade for taking that bet before anyone else has. It is patronage with a product attached, and we are comfortable saying that plainly.
Why cap it at 100
A Lifetime price only works if there are few enough of them. Sell unlimited lifetimes and you have quietly capped your own future revenue while signing up to serve those people forever; the math eventually turns against the product, and everyone loses. Capping the founding cohort at 100 keeps the commitment small enough that we can honor it for real, for good. The scarcity is not a marketing trick to manufacture urgency. It is the actual constraint that makes the promise keepable.
What founders get
The Lifetime plan is a one-time price of $549. It is Business, paid once: the full Business feature set for life with unlimited workspaces, 1,000 To-Dids every month forever, a founding badge, and a direct line to the people building ToDidIt. The To-Dids matter because, as we wrote in why AI is metered, AI has a real per-use cost, so a lifetime of AI has to come with a generous but finite monthly allowance to be a promise we can actually keep. We would rather give you a real number than a fake "unlimited" we would have to walk back later.
The honest version of scarcity
Most countdown timers are theater. This one is not. When the 100 spots are gone, the deal closes, because the whole point was a limited founding cohort. If that makes the decision feel urgent, the urgency is real, which is the only kind we are willing to use. If you want the current price and remaining spots, the Lifetime page has them.
Frequently asked questions
What do you get with the ToDidIt Lifetime deal?
A one-time price of $549 buys Business for life: the full Business feature set, unlimited workspaces, 1,000 To-Dids every month forever, a founding badge, and a direct line to the people building ToDidIt.
Why is the Lifetime deal capped at 100?
A Lifetime price only works if there are few enough of them. Selling unlimited lifetimes would cap future revenue while committing to serve those people forever, so capping the founding cohort at 100 keeps the promise keepable.
Is the scarcity just a marketing trick?
No. When the 100 spots are gone, the deal closes, because the whole point was a limited founding cohort. The urgency is real, which is the only kind ToDidIt is willing to use.
Why does a lifetime plan still have a monthly To-Did limit?
Because AI has a real per-use cost, so a lifetime of AI has to come with a generous but finite monthly allowance to be a promise that can actually be kept. ToDidIt would rather give a real number than a fake unlimited it would have to walk back.